Web marketing (also referred to in the contracted form “Web mktg”) is the branch of the marketing activities of the company that exploits the online channel to study the market and develop trade relations (promotion / advertising, distribution, sales, customer support , etc.) via the Web. Usually the web marketing activities translate into first place with the publication of a project, then in the creation of a website and its promotion, in this way the company oversees the web channel attracting visitors interested products / services in the set.
Web marketing joins then promotion strategies / traditional sales and market analysis offline, allowing you to start a relationship with the audience of this channel; a common example of this approach is the so-called virtual store (or online store, online store, online shop, online store).
The expression online store (or online store, virtual store, more rarely with English expressions webshop, online shop and online store) refers to a type of electronic commerce in which the means of realization of purchase is the website, and where the business transaction takes place, of course, entirely on internet. Delivery of the product, however, differs depending on the characteristics of the same:
In principle, if in electronic format.
For example, songs in mp3, programs, games, applications (such as app of the iPhone), and others;
Physical Transport in other cases.
The online shops are turning to generally express couriers (eg. FedEx, UPS, TNT, etc.) According to the market to be served and the rate of guaranteed delivery to customers.
They can, of course, exist types identifiable with a single category and hybrid typologies.
The combination of the word “store” on this type of commerce is intended to evoke the analogy of buying products and services online and shopping “physical”, made in a traditional store or a shopping mall. Although the reference calls primarily the concept of retail, a virtual store can safely turn to inter-trade (also called business to business).